Privacy Policy

GlowUpKit ("we," "our," "us") is operated by GlowUpKit ("Company").

Effective date: May 27, 2026 · Last updated: June 17, 2026

This Privacy Policy explains how we collect, use, store, share, and protect your personal data when you use the GlowUpKit mobile application and related services (the "Service"). This policy applies to users worldwide, including users in the United States, European Economic Area (EEA), United Kingdom, India, United Arab Emirates, Saudi Arabia, and other jurisdictions.

1. Data We Collect

CategoryDataPurposeRetention
AccountEmail address, hashed password (email sign-up); or your name, email address, and Google account identifier (if you sign in with Google)Authentication, account recovery, personalized greetingUntil account deletion
ProfileAge range, gender, ethnicity, skin concerns, product preferences, beauty goalsPersonalize analysis and recommendationsUntil account deletion
PhotosSelfie images you uploadColor analysis, skin analysis, glow-up image generationUntil account deletion (you can request earlier deletion)
Analysis resultsColor season, undertone, skin score, skin type, concerns, makeup guide, skincare routineDisplay results, scan historyUntil account deletion
Generated imagesAI-generated before/after glow-up imagesShow your personalized makeoverUntil account deletion
SubscriptionSubscription tier and status (via RevenueCat)Manage access to premium featuresUntil account deletion
UsageApp interaction events (screens viewed, features used, scan count)Improve the app, fix bugs90 days (anonymized after)
DeviceDevice type, OS version, app versionTechnical support, compatibility90 days
NotificationsPush notification token (a per-install identifier issued by Firebase Cloud Messaging)Send re-engagement and account notifications. Not used for advertising or cross-app trackingUntil account deletion or you disable notifications

1.1 Sensitive Data

We recognize that selfie photos, ethnicity, and skin analysis results may be considered sensitive personal data under certain laws (including GDPR Article 9, India's DPDP Act, and UAE PDPL). We process this data only with your explicit consent, which you provide when you:

You may withdraw consent at any time by deleting your account (see Section 8).

1.2 Biometric Data Notice

Our Service uses AI to analyze facial features (skin tone, eye color, hair color) from your selfie. Depending on your jurisdiction, this may be classified as biometric data. We do not use facial recognition to identify you. We do not create a "faceprint" or biometric identifier. The analysis extracts color values (RGB) and skin characteristics only. No biometric template is stored or shared.

1.3 Data We Do NOT Collect

2. How We Use Your Data

PurposeLegal Basis (GDPR)Legal Basis (India DPDP)
Provide the Service (color analysis, skin analysis, glow-up image)Contract performance (Art. 6(1)(b))Specified purpose with consent
Personalize recommendations based on quiz answersContract performanceSpecified purpose with consent
Process sensitive data (ethnicity, photos, skin analysis)Explicit consent (Art. 9(2)(a))Explicit consent
Manage your subscription and paymentsContract performanceSpecified purpose with consent
Send transactional emails (password reset, account changes)Contract performanceSpecified purpose
Improve the app (analytics, crash reports)Legitimate interest (Art. 6(1)(f))Legitimate use
Comply with legal obligationsLegal obligation (Art. 6(1)(c))Legal obligation

3. Third-Party Services and Data Sharing

We share your data only with the services necessary to operate GlowUpKit. We do not sell your personal data.

ServiceProviderData SharedPurposeLocation
Database & StorageSupabase (AWS)All account data, photos, analysis resultsData storage, authenticationUnited States
AI Analysis & Image GenerationGoogle (Gemini API)Selfie image (for skin analysis and glow-up image generation), color feature values (for makeup guide)Generate skin analysis, makeup recommendations, and before/after glow-up image (paid users only)United States
Subscription ManagementRevenueCatUser ID, subscription statusManage premium subscriptionsUnited States
App DistributionGoogle Play / Apple App StoreApp usage, crash data, purchase dataApp distribution, payment processingUnited States / Ireland

AI processing disclosure: When you run a scan, your selfie is sent to Google's Gemini AI for skin analysis. For paid users, your selfie is also sent to Google's Gemini AI for before/after glow-up image generation. These services process your image solely to fulfill your request and are contractually prohibited from using your data for their own training or other purposes. Temporary signed URLs to your selfie expire after 10 minutes. In exceptional circumstances, image generation may be fulfilled by Replicate (an optional fallback provider); if so, the same data handling restrictions apply.

4. International Data Transfers

Your data is processed and stored in the United States. If you are located outside the United States, your data will be transferred internationally. We rely on the following safeguards:

4.1 European Economic Area & United Kingdom

For transfers from the EEA/UK to the US, we rely on:

4.2 India

Under the Digital Personal Data Protection Act, 2023 (DPDP Act), we transfer data to countries not restricted by the Central Government. You consent to this transfer when you create an account and use the Service.

4.3 United Arab Emirates & Saudi Arabia

Under the UAE PDPL and Saudi PDPL, we transfer data with your explicit consent and ensure adequate protection measures are in place. Data processing complies with applicable data protection regulations in the GCC region.

5. Data Security

6. Your Rights

6.1 All Users

6.2 EEA, UK, and Swiss Users (GDPR)

In addition to the rights above, you have the right to:

6.3 California Users (CCPA/CPRA)

6.4 Indian Users (DPDP Act)

6.5 UAE and Saudi Arabia Users

To exercise any of these rights, email privacy@glowupkit.app. We will respond within 30 days (or sooner if required by applicable law).

7. Children's Privacy

GlowUpKit is not intended for children under 13 years of age (or under 16 in the EEA, or under the applicable age of consent in your jurisdiction). We do not knowingly collect data from children below these ages. If you believe a child has provided us with personal data, contact us at privacy@glowupkit.app and we will delete it promptly.

Users aged 13-17 (or 16-17 in the EEA) may use GlowUpKit with parental or guardian consent.

8. Data Retention and Deletion

9. Cookies and Tracking

The GlowUpKit mobile app does not use browser cookies. Analytics are limited to non-advertising app-interaction events (screens viewed, features used, scan count) and do not involve the Android Advertising ID or any other advertising identifier. You can review your device privacy settings at any time in your Android or iOS settings.

10. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you via in-app notification or email at least 14 days before the changes take effect. Your continued use of the Service after the effective date constitutes acceptance of the updated policy.

11. Contact Us

RoleContact
Privacy inquiries (all users)privacy@glowupkit.app
General supportsupport@glowupkit.app
Grievance Officer (India DPDP Act)privacy@glowupkit.app (Attn: Grievance Officer)
Data Protection inquiries (EEA/UK)privacy@glowupkit.app (Attn: Data Protection)

Mailing address: GlowUpKit, India

This privacy policy is provided in English. If there is a conflict between the English version and any translated version, the English version prevails.